Saudi Telecom (STC) was looking for a solution that could serve as a visual communication tool for its customers and employees. The system should function as an alternative media channel with centralized management.
Over the past two years, Watt Systems, a Riyadh-based turnkey digital signage systems integrator, rolled out NAVORI QL in the STC outlets. The NAVORI digital signage platform, from Lausanne, Switzerland-based Navori International SA, is used to promote STC's latest products, services and promotions towards customers as well as to communicate with the STC employees.
Dynamic text messages are seamlessly combined with video and graphics to create impact. The first project phase was equipping two flagship stores and 19 fully branded outlets with an impressive install combining 3- to 6-meter LEDs, 60-inch plasma screens, 42- and 103-inch LCD displays, powered by the proprietary NAVORI QL player. The NAVORI QL digital signage platform is currently rolled out in 83 STC branches throughout the country.
STC's goals — to provide better customer experience and to improve its brand image — were both largely realized. The brand popularity has grown and the number of STC customers sky rocketed, exceeding 20 million users. The stunning and unique TV grade playback quality of NAVORI QL was attributed to this success.
According to the company, NAVORI QL is also being deployed in various other private and governmental institutions in Saudi Arabia.