Perhaps geographical location or body type or a combination thereof has never provided you with the chance to be that archetypal lifeguard soaking up the summer rays or running along a beach in slow motion while flanked by Pamela Anderson and David Hasselhoff in iconic red bathing suits (this reference is relevant again thanks to the forthcoming Baywatch movie starring Dwayne Johnson). But that shouldn’t prohibit you from heroically coming to the rescue of surfers, swimmers and other imperiled beach-goers. And that is exactly the opportunity provided by the latest installment of Surf Life Saving Australia’s “Be a Lifesaver” campaign. The Aussie charity recently collaborated with JCDecaux to produce interactive arcade-style panels that use ‘Tap and Go’ technology, allowing players to save the lives of eight digital stick figure icons stranded in water.
The game, stationed at Campbell Parade, Bondi Beach, lures passersby with lights and music before sucking them in to the gameplay. The object is to beat the high score and ‘save’ as many swimmers as possible in 30 seconds by tapping the waving figure icon as it lights up. The panels then prompt the participant to donate $1.99 using the Tap and Go technology.
“Rewarding audience engagement with real value is essential to any successful interactive outdoor campaign. Combining gaming with Tap and Go donation technology is a win-win scenario,” said Alan Klein, Head of Creative Solutions, JCDecaux. “We’re proud to provide an easy and rewarding way for people to donate today to Surf Life Saving Australia.”
Check out the video below to see Surf Life Saving Australia’s campaign in action: