Scala, Telecine and Bloomberg Bring Home a 'Reggie'

December 11, 2012

Scala and partners recognized for digital signage excellence at Daily DOOH Gala Awards.

Scala, Inc., and its partners were recognized by the Daily DOOH for excellence in digital signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala-powered "Two Towers West" installation in London also brought home a 'Reggie' for best original billboard.

The Link Display is an architectural focal point in Bloomberg's global headquarters in New York City. It seamlessly integrates with the architecture and is located in the central artery of the building where visitors and employees meet and congregate. Using Scala, the Link showcases Bloomberg's real-time financial data in bold and innovative ways, featuring dynamic "shows" including Currency, Market Indices, Weather and News. The Link has become an icon for the Bloomberg brand and is seen daily on Bloomberg Television.

"We're absolutely thrilled with this prestigious award," said James Fine, president of Telecine Multimedia. "Working in tandem with a world-class content provider like Bloomberg has been a wonderful experience. They fully understand what it takes to create, schedule and distribute compelling content. Incorporating their building design into their corporate communications content strategy ensured a fully transparent experience that would enhance their brand."

"Bloomberg's innovative integration of digital signage into their company's culture illustrates the excellence that can be achieved when leveraging the power of Scala with the creative skills of an extraordinary partner like Telecine," said Harry Horn, vice president of marketing for Scala, Inc. "The result reinforces Bloomberg's exceptional brand and ensures that their message commands attention."

The Two Towers West install, run by Ocean Outdoor, is an impressive 'digital gateway' into the city, located on the A4 just outside of London. The massive towers are in a prime location that targets a mass audience of commuters entering London each day.

Former Scala CEO Gerard Bucas was awarded a Lifetime Achievement award. Accepted by Scala CEO Tom Nix on behalf of Bucas, the award was given to the individual who the judging committee believes has done the most to further the digital signage industry. Bucas retired as Scala's longest-serving CEO in October 2011. During his time at Scala, Bucas successfully shaped and established Scala as a market leader and top innovator in digital signage.

Three other Scala powered installations were nominated for Daily DOOH Gala Awards: Christie's London Stock Exchange, Tank and Rast (run by ISS and SEEN MEDIA), and Westfield Shopping Mall (deployed by Esprit Digital).

Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage solutions. Scala is the world's first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, and has subsidiaries in The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries.


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