Seminole Hard Rock Hotel & Casino Wins Big with Portable Video Wall

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This project is a portable, interactive video wall composed of nine 46-inch, ultra-narrow bezel, professional grade, high definition monitors arranged in a 3 x 3 configuration with custom content. The mobile video wall has a 12-touch point overlay. The portable housing is constructed with aluminum for demanding environments.

Nominating Company: Intermedia Touch, Miami, Florida
Venue: Seminole Hard Rock Hotel & Casino, Hollywood, Florida
Project: Portable, interactive video wall
Category: Arts, Entertainment & Recreation

BACKGROUND
The goal for this project was to accommodate the Seminole Hard Rock Hotel & Casino with the impact of a large scale, interactive video wall that pushes custom-made content to the casino’s guests. The main objective when designing the portable video wall was to give the casino the ability to advertise or host promotions created by Intermedia Touch anywhere in the casino.

CHALLENGES
The biggest concern when outlining this project was the lack of open wall space in the casino, especially considering the implementation of a large scale, interactive video wall. The casino was interested in the benefits of utilizing digital signage, but were concerned with time and cost of renovating the casino’s architecture to accommodate the upgrade.

SOLUTIONS
In order to provide a digital signage solution, Intermedia Touch designed and created a portable video wall that can be deployed in any location on the casino’s grounds. This solution circumvented the problem with limited wall space and enabled the casino to display their content with incredible impact, anywhere.

RESULTS
The portable video wall has made a lasting impression on guests at the Seminole Hard Rock Hotel & Casino. The interactive promotions designed by Intermedia Touch are entertaining and make a memorable impact on the casino’s guests. By hosting custom content for their guests, the casino has increased brand recognition and audience engagement. Finally, the casino can provide custom interactive promotions for patrons in order to drive ROI. All of these benefits are possible in any location at the casino thanks to the video wall’s mobility.

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