Solving Problems with DOOH

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After 66 years of looking out for special needs kids, the Association for Assistance to Handicapped Children (AACD) has teamed up with Brazilian media company Z+ to show pedestrians what these children have to offer in the way of solving everyday problems via digital signage.

The non-traditional Out-of-Home (OOH) installation that served as this campaign’s outlet was dubbed “The Fantastic Problem Solving Machine,” and on the outside, it simply appears as a run-of-the-mill photo booth with a hyperbolic name. Behind the curtain, however, participants were encouraged to share whatever problems were currently weighing on them whether they be trivial, familial, financial, emotional, etc. Then, after hitting the red button as the video below illustrates, a digital screen lights up with feedback from one of the association’s handicapped children.

The responses, including statements like “For you to get better, you’re going to have to breathe,” and “Don’t you think you’re complaining about something really small?” are wise beyond the years of the children. And, in addition to helping to put these problems in perspective, the children also offer surprisingly helpful solutions and distractions that work for them including physical activity/exercise like basketball and capoeira.

This Installation of the Week may be more about how technology can help people change their outlook than anything, but whatever gets the job done is more than welcome. As the video shows, several participants were moved to tears after being urged to reflect on the relative scale of their original complaints.

 

 

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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