Tensator Helps Drive BMW i3 Sales With NextGen Digital Signage

February 25, 2014

The Tensator Virtual Assistant creates the illusion of a real-life member of the Sytner BMW sales team named 'Lisa.'

Tensator has helped BMW specialist Sytner in the U.K. to launch the new BMW i3 in style, with a little help from the Tensator Virtual Assistant. A next-generation digital signage solution, the Tensator Virtual Assistant creates the illusion of a real-life member of the Sytner team named 'Lisa.'

Lisa immediately captures attention — talking customers through the many benefits of the new i3, including its emission-free electric motor, high-voltage lithium ion battery and the fact that it qualifies for a full 100 percent discount in the London Congestion Zone.

"Lisa is already making a big impact," said Sam Street, sales manager at Sytner. "The Tensator Virtual Assistant offers a friendly and futuristic approach when problem solving in the customer journey."

According to the company, the Tensator Virtual Assistant is fully customizable and offers a unique way to engage customers and share pertinent information along with branding/marketing messages. Sytner selected the Tensator Virtual Assistant Ultra version, which has a footprint of just 20 by 20 inches and a slimline design, making it easy to move to almost any position within a showroom.

"Marketers across the board are looking for new and captivating ways to engage with their target audience from the very beginning," said Ajay Joshi, head of media and technology at Tensator. Consumers are almost becoming desensitized to more traditional forms of advertising as the rise in smartphones and tablets means that we're more used to getting product information in different ways.

"This is why the Tensator Virtual Assistant is becoming more prominent. We are delighted that Lisa has been able to help the team at Sytner create a real buzz about the arrival of the BMW i3. Such a unique new vehicle fully deserves an equally unique form of promotion."

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