Digital Signage Connection

Digital display innovator Prysm recently announced that the company’s Laser Phosphor Display (LPD) technology was selected by Time Warner Cable to create an engaging customer experience for the company’s new Staten Island, N.Y., retail store. The 16.6-foot-by-6.25-foot Prysm display creates a unique, captivating in-store brand experience for Time Warner Cable by showcasing information and entertainment content from Time Warner Cable and partner networks for customers to enjoy.

“Working with Time Warner Cable on this project is a true testament to how innovative and beneficial the LPD platform truly is,” said Dana Corey, vice president of global sales, Prysm, San Jose, Calif. “Prysm’s displays create high impact and selecting Prysm’s LPD technology for this project enables Time Warner Cable to illustrate for their customers, the company’s sustainable efforts, like never before.”

Prysm’s revolutionary LPD technology creates seamless, vibrant, captivating displays that use a fraction of the energy required by alternative display platforms and thus significantly lower the environmental cost, according to the company. The unique, power-saving, green features of Prysm’s LPD platform not only set the company apart from the rest, but ultimately led to Time Warner Cable’s decision to use Prysm’s for its display. Plugging directly into a standard 110V outlet, the 16.6-foot-by-6.25-foot video wall Prysm custom built for Time Warner Cable’s Staten Island store requires no additional heating, cooling or power supply equipment and consumes the same amount of energy as a household hairdryer.

“It was very important for us to work with a company like Prysm to help create a captivating in-store customer experience while minimizing any environmental impact,” said Chris Van Name, regional vice president of sales & new market development, Time Warner Cable. “Prysm’s video-wall creates a significant ‘wow’ factor for any customer visiting our store and enables us to showcase our technologies in TV, broadband Internet and digital phone in a brilliant and beautiful fashion.”

“For the past two years Show+Tell has been working with Time Warner Cable to help transform their payment centers into state-of-the-art retail stores. In Staten Island we produced an innovative and engaging array of digital displays and interactive kiosks that entertain, inform and enhance the customer experience. The quality and uniformity of the image, small seams and low power consumption of Prysm’s LPD were the winning combination for Time Warner Cable,” said Warren Levy, executive vice president at Show+Tell.

Prysm’s LPD solutions break away from traditional display technologies by offering freeform flexibility, long-lasting performance, lifelike, lifesize and HD imagery that captivates audiences in any setting, according to the company. Built on solid-state lasers that deliver brilliant image quality and the fastest video content, Prysm’s displays provide striking video imagery, viewable from 180 degrees, said the company.