Titan, the largest 'People in Transit' advertising company, has extended its agreement with the Chicago Transit Authority (CTA), the second-largest U.S. transit market, by an additional five years.
The extension means that Titan will be exclusively representing the CTA and its bus and rail static and digital media through December 31, 2019.
The CTA agreed to an extension of the contract in part to allow Titan to continue to bring innovative new media to its system. As part of the extension, Titan will install approximately 100 new digital screens in the Chicago loop, replacing the static Urban Panels located at subway entrances and exits. This new addition to the CTA's digital network will create unprecedented digital media access to the core downtown Chicago area and generate incremental revenue for the CTA.
Titan has served as the CTA's exclusive sales contractor since it first won the contract competitively in 2007. Titan has worked with the CTA to evolve the media offering into one of the largest digital networks in the country, allowing brands to connect with consumers in new and interesting ways, as well as providing riders with track and train information and other relevant content.
"The CTA is one of our most important transit partnerships so we are gratified that they have shown this kind of faith in Titan by extending our contract now," said Don Allman, president and CEO of Titan. "We will continue to help them grow their business and ensure our clients have access to cutting edge technology, allowing them to create deeper consumer connections."
The CTA serves 1.6 million passengers each weekday across its bus and rail network. Titan also sells the advertising on the Pace transit system, giving it dominance across the entire Chicago DMA.
Titan is a full-service media company specializing in out-of-home advertising. With more markets, more top 10 DMA penetration and more transit and municipal contracts, Titan is the leader in transit advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising in airports, on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital outdoor and mobile platforms. Titan furnishes national and local clients with creative media solutions in the North America's top markets, including, New York City, Los Angeles, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Charlotte, Baltimore, Pittsburgh, Seattle, Minneapolis/St. Paul and Toronto.