Digital Signage Connection

Vernon West
Marketing Initiatives Manager
Lowe's Companies
 

Vernon is the Marketing Initiatives Manager at Lowe’s and is strategically responsible for evaluating viable opportunities to optimize consumer relationships through new technologies and programs. He is primarily responsible for the development, testing and implementation of new Marketing initiatives. He also is responsible for directing, supervising and maintaining relationships with Lowe’s external resources (agencies and vendors) to ensure proper staffing models are in place to support activities/programs outlined in the Marketing plan. Vernon is a 20 year marketing veteran having worked in banking, hospitality, healthcare, event marketing, and specialty retail.

Vernon holds a BA in Business Administration from the University of North Carolina at Charlotte. Vernon resides in the Lake Norman area near Charlotte, NC.