Webinar: The Evolution & Acceptance of Programmatic Advertising

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Date and Time: Thursday, August 25, 2016, 2 p.m. – 2:30 p.m. EDT

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Summary: Programmatic Advertising is a buzzword these days, but some say that the digital signage industry is years away from proper implementation. Digital Out-of-Home (DOOH), for example, has a unique top-of-the-funnel purpose beyond programmatic, and this should not be forgotten. In the end, there’s a common belief that programmatic DOOH capabilities will deliver significant new revenue streams while retaining current revenues.

In this webinar sponsored by NEC, Rick Robinson, Partner/Chief Operating Officer at Billups and a member of the Digital Signage Expo’s Advertising and Brands Advisory Board Council, expands on the answer to his Ask the Board response about the evolution and acceptance of programmatic advertising in DOOH and in general.

Rick Robinson picPresenter Bio: A member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long Out-of-Home (OOH) advocate. He’s also a creative thinker, public speaker, fine artist and author. Robinson’s industry achievements include helping launch the renowned Tall Walls on The Sunset Strip, serving as a two-time OBIE Judge, founding chairman of the OAAA Creative Committee, creative director for the “Big Boy” Power 106 Radio campaign and authoring the OAAA-published book The People’s Space. Robinson thinks the greatest Out-of-Home Media efforts result from Creative and Media working together.

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