Date and Time: Thursday, December 1, 2016, 2 p.m. – 2:30 p.m. EST
Summary: Adrian Weidmann, Founder & Principal of StoreStream Metrics will present “The Promise & Pitfalls of Facial Recognition & Biometrics,” a topic that was also addressed by the Digital Signage Expo Advisory Board’s Network Council last August.
“The ability to trigger creative messaging based on consumer moods, facial expressions, etc., will create more interaction with the consumer and brand, said Ian Dallimore, Director of Innovation & Sales Strategy at Lamar Advertising. If done correctly and subtly, the viewer isn’t even aware they are attracted and engaged with the ad. Facial recognition allows this.“
More information on this and other Digital Signage Connection webinars can be found at
Attendance for the 30-minute webinar is free, but registration is required.
The monthly webinar series, sponsored by NEC Display Solutions, will focus on topics relevant to all aspects of digital signage from technology to content, including:
- 1 – The Promise & Pitfalls of Facial Recognition & Biometrics
- 26 – How Advertising is Expected to Evolve with Smart & Connected Cities
- 23 – How to Ensure that Content Remains a Priority with the Increased Focus on Displays & Hardware
Presenter Bios: Adrian Weidmann is the Founder and Communications Architect at StoreStream Metrics LLC. He bridges the ‘business objective’ communication gap between the chief marketing officer and retail IT. With more than 28 years of experience introducing emerging digital media technologies and business solutions designed for video, audio and graphics production and strategy, Weidmann now assists brands and retailers designing and implementing intelligent, integrated omni-channel marketing communication and merchandising solutions driven by digital media. He assists brands, retailers and their agencies to realize the full potential of integrated multi-channel and interactive digital media solutions to enable integrated marketing conversion with measurable results.
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About Digital Signage Connection
Digital Signage Connection (DSC) was launched in 2011 to provide an online link to the digital signage community for industry rookies and veterans alike. DSC creates a connection between end users, integrators and digital signage providers through a combination of real-life examples, industry news, webinars and featured blog posts. In partnership with Digital Signage Expo (DSE), DSC established a year-round news and information source for the largest international trade show and educational conference exclusively dedicated to digital displays, interactive technology and digital communications networks. With content updated daily and six newsletters per month, Digital Signage Connection is the top news and education source for the industry.
About NEC Display Solutions
NEC is a leading provider of innovative desktop LCD monitors, professional-grade large-screen LCD displays, a diverse line of multimedia projectors, and integrated display solutions. NEC is an industry leader in digital signage, providing expertise in creating customized display solutions and has the ability to fulfill any digital signage need.