Wireless Ronin Technologies, Inc., a leading marketing technologies solutions provider, published a white paper outlining how businesses can optimize sales and operational efficiencies by deploying a contextual content strategy that blends business and customer behavioral and situational context data to create optimized digital messages that are relevant to the customer yet designed with the company's business objectives in mind.
This approach leads to greater customer engagement, improved operational efficiencies or more effective offer management — ultimately leading to increased sales.
Essential to the success of a contextual content strategy is the ability to collect and integrate data with a digital content management system. The white paper will explain how pre-defined business rules are combined with available business or customer data to determine not only what content is communicated, but when. With an intelligent context management system, companies can create immersive and targeted experiences through personalized product information, geographically and seasonally relevant offers or news, applicable social media posts, and customized digital content across multiple channels. And when the content is also tied to operational system data, such as store-specific POS or inventory, a win-win scenario results where content is created with business objectives in mind and customers respond because messages are personally relevant.
To view the white paper in its entirety, click here go to http://www.wirelessronin.com/page/1/white-papers.jsp.
Wireless Ronin Technologies, Inc., is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and Web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting.