YCD Multimedia Helps LACOSTE Enhance Brand With Digital Videowalls in U.S. Stores

January 7, 2013

The stores comprise various videowalls, adding a modern flavor and communication tool to the classic and traditional brand.

YCD Multimedia, a global leader in providing smart digital media solutions to retail business, announced that global fashion icon LACOSTE has selected YCD's digital signage platform to manage and control videowalls at three stores in the United States, including the LACOSTE Fifth Avenue Flagship in New York City.



The stores comprise various videowalls (including a ceiling display in Miami), adding a modern flavor and communication tool to the classic and traditional brand, created in 1933 by the French tennis legend René Lacoste. The videowalls tell the LACOSTE story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception to the first clothing line and materials used and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by LACOSTE and is updated remotely by LACOSTE headquarters.

The latest store to install YCD's Messenger platform is LACOSTE's new boutique on Lincoln Road in Miami. This installation followed Messenger's implementation at LACOSTE SoHo boutique on Broadway and Flagship store on Fifth Avenue, both in New York City. All three shops have been designed in a modern, engaging style to gain maximum visibility and reflect the top quality of LACOSTE products.



LACOSTE's offering is displayed in a very appealing and attractive manner, emphasizing the unique design and the prestigious style of this famous brand. The display not only helps customers make better decisions, but also creates a unique customer experience.

YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD's flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD's end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with more than 2,000 customers, including Fortune 500 corporations and some of the world's most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011, YCD acquired C-nario, a global provider of digital signage software solutions.

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