Zoom Media & Marketing has announced an exclusive long-term media and advertising agreement with Town Sports International Holdings Inc. (TSI), a leading owner and operator of health clubs in the Northeast and Mid-Atlantic regions of the U.S.
Pursuant to the agreement, TSI has appointed Zoom Media Corp. as its exclusive representative for all advertising placed within TSI health clubs, including static billboards, digital signage, television programming, overhead sound and product sampling.
Zoom will leverage its award-winning ClubCom digital media platform to broadcast customized digital entertainment and advertising across TSI's 157 health clubs in the U.S., reaching more than 520,000 members on a regular basis. As of Sept.30, 2012, TSI and its subsidiaries operated 160 fitness clubs, comprising 108 New York sports clubs, 25 Boston sports clubs, 18 Washington sports clubs (two of which are partly owned), six Philadelphia sports clubs and three clubs located in Switzerland.
"We have worked with ClubCom's digital media platforms since 2001, and we are excited about expanding Zoom's integrated services to further enhance our member experience with customized entertainment, education and promotional programming," said Bob Giardina, president and CEO of New York-based Town Sports International.
"Town Sports International is renowned for helping members reach their fitness goals and for providing first-class facilities and outstanding customer service," added Tom Lapcevic, president and founder of ClubCom LLC. "We're honored that they've selected Zoom to be part of their strategy."
A wholly owned subsidiary of Zoom Media Group Inc., ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany and Australia. Operating nearly 4,000 digital networks, ClubCom manages privately branded media networks for many of the world's leading health club organizations.
"We look forward to working closely with TSI to deliver integrated and innovative solutions for our advertising partners across the Northeast corridor of the United States, including New York City," said François de Gaspé Beaubien, chairman & CEO of Zoom. "We're committed to building engaged relationships between our advertisers and TSI's invaluable membership base."