UK-based digital engagement platform SignStix® is expanding its global coverage by growing its presence in Africa through a strategic alliance with digital advertising company Swift Digital Motions (SDMotions).
With an ever-rising market share across Europe, US and UAE, SignStix® now has the capability to deliver digital signage projects in Nigeria and its neighbouring regions through this new partnership merger with SDMotions. This entrée into the African market comes at a time when the continent is experiencing a rapid adoption of digital signage as a marketing and communications tool.
Operating one of the largest networks of indoor digital display screens in Africa, SDMotions offers a tailored portfolio of digital signage products and services to enable SMEs and enterprise organisations to meet their organisational needs. SDMotions offer their digital services across a range of sectors including healthcare, government agencies, retailers, hotels, supermarkets and much more.
The collaboration capitalises on SDMotions’ high regard in the African digital signage industry, fuelling the market potential for SignStix®’s award-winning digital engagement platform.
Ayodeji Dabiri, Managing Director at Swift Digital Motions:
“Digital signage, especially at an enterprise level, is still in its infancy in Nigeria and Africa. What we are trying to do here is show the opportunities that are fully available to organisations when they have access to the best digital signage technology on the market. It will revolutionise the way we communicate and disseminate information.”
SignStix® Head of Marketing, Aneysha Wakelin, adds:
“Our partnership with SDMotions underscores our long-term commitment to work with industry leaders and heavily experienced organisations to deliver fully supported digital engagement solutions to a diverse range of sectors.”
SignStix® is an award-winning digital signage platform, developed specifically to enhance and support any new or developing multichannel marketing strategy. It is a cloud-based Software-as-a-Service (SaaS) solution used by commercial and corporate enterprises to drive engagement and enhance in-store experiences.