Tom Goodwin, Author of Digital Darwinism and Executive Vice President and Head of Innovation at Zenith Media, is giving the Keynote Breakfast presentation on Wednesday of this year’s DSE week. Entitled Re-Imagining Signage for the Post-Digital Age, Goodwin’s talk promises to provoke and invigorate on such topics as the digital signage environment, the future of screens, and the next phase of technology to improve customer experiences and maximize customer attention spans. Check out the video interview with Goodwin below for a sneak peek at his take on some of these issues facing our industry.
“It’s common practice that every time a new technology comes around, we embrace it by applying it to what we’ve done before rather than rethinking our world around what it makes possible,” said Goodwin. “Let’s get excited by new technology, from 5G to Artificial intelligence, from projection mapping to innovative displays, but also let’s reimagine customer journeys and expectations and use leaps of creativity and imagination to drive entirely new experiences.”
For more information, visit https://www.digitalsignageexpo.net/keynote