Say what you will about the evils of processed and packaged foods for our environment and health, but at least the mandated labeling in most big countries gives you some idea of ingredients for the purposes of nutritional awareness and, perhaps of more immediate importance, to avoid any potential allergic reactions. This is especially true in Europe, where the EU Food Information for Consumers Regulation No. 1169/2011 stipulates that retailers must somehow inform consumers of allergens in non-prepacked foods. So, the communication technology and POS sensory marketing specialists at TMM Group have tackled this issue head-on with a new interactive tool being rolled out in the Bonpreu – Esclat supermarket chain of Catalonia.
Using the Waapiti platform, the intuitive web-based content management platform for digital signage, TMM Group created a 24/7 POS solution for checking on allergens in the ingredients of non-prepacked foods. The interactive solution is presented in a 16- or 22-inch all-in-one multi-touch display, and the screen is both used for portrait and landscape orientation depending on space availability. This can be integrated into different kiosks, mounted on the wall, or easily used as a stand-alone device. This interactive tool can collect data such as usage, category views and products views, and the reports that can be extracted allow the client to cross-check data with other information for analyzing KPIs. Check out the video below to see this 24/7 POS solution in action: