3D Display Technology to Enhance 3D Visualization Experience


3D technology has made significant progress in the past decade. The technology is widely used in printing, televisions, mobiles, movie theatres and so on. Gadgets with 3D display technology are gaining popularity as it offers a better user experience compared to screens without 3D. A wide range of electronics are available in the market that include 3D technology. Demand for 3D visualization from verticals such as entertainment, gaming, defense and medical are helping the market grow worldwide. Adoption of OLED technology to develop 3D applications has further boosted the growth potential of the 3D display market. Allied Market Research has recently published a report that gives useful insights about the global 3D display market such as market share, size and growth. Samsung, Toshiba, Apple and other prominent electronic makers are manufacturing electronic gadgets with 3D as a crucial feature.

World’s first volumetric display announced

In the past, we have witnessed technology that creates a hologram effect. However, the technology is not readily available in the market. It won’t come as a surprise if we see the technology hit the market as soon as researchers at MIT, Harvard and Microsoft figure out a way to realistically introduce the technology to the market.

Hong Kong-and-New York-based manufacturer Looking Glass Factory has announced its volumetric display that, according to them, is the world’s first personal volumetric display that brings to life 3D creations in a physical space. The technology used to achieve this is referred to as light folding with a projector and multiple transparent slices. Images can be seen from both the front as well as from the back of the display. It also gives the users the ability to draw in 3D space using Adobe Photoshop and Adobe Animate. The company is exploring the potential of the technology and showcasing it via art at the Fridman Gallery in New York. The consumer version of the same will be released in September 2016.

New dimension to 3D display under development

3D display, which will exploit the orbital angular momentum of twisted light, has been suggested by the scientists at the University of Cambridge and Disney Research. According to the team, its nine-by-nine pixel display exhibits a fairly new and powerful technique to organize and transmit huge amounts of data necessary to display 3D images and videos. The new technique enabled the scientists to project three different images in three different directions.

The striking feature the technique uses is the method of encoding and decoding the signal. This makes it easier to organize and transmit a large amount of image and video data in an efficient manner. Scientists are investing more resources to enhance the quality and durability of this technique. The next stage in development would involve bundling of all data into a single signal. This signal will be later transmitted to the display where the pixels will be arranged according to respective images. After this process, the display will project three images in three different directions.

Currently, the commercial feasibility of the technique is still questionable according to Pierre-Alexandre Blanche, holography expert at the University of Arizona. He said, “It is still quite an achievement, don’t get me wrong. It’s a nice scientific paper and nice demonstration, but it’s far from having something commercial in the next five years, or even decade.”

3D display for iPhones in the future

iOS has come a long way, and the trend is set to continue. It is believed that Apple is working on implementing 3D displays for their future products, especially the iPhone.

Apple is turning to TPK Holdings to simplify the development of its 3D display as its present in-cell technology is not compatible with the new display. The display will not require 3D glasses to view on-screen content. The speculation about Apple’s 3D display has urged TPK Holdings to organize fund raising campaigns to equip itself to successfully partner Apple to make next generation phones. Multiple cellphone makers are attempting to manufacture phones with 3D display. Efforts are being made by organizations to introduce reliable 3D-enabled cellphones.

The first cellphone launched by Amazon had a 3D display but did not fare well in the market. The company incurred a heavy loss, and looking at this, other cellphone makers invested heavily to launch a 3D display phone with optimum user satisfaction.

Prominent names such as Samsung and Toshiba have introduced television sets that offer a complete 3D experience. Filmmakers are also looking to use 3D technology to connect with the audience and provide good quality 3D entertainment. The demand for 3D technology is on the rise, and as a result, the worldwide 3D market is set to grow.

About Author

Ms. Rukaiya Shaikh is currently working as a content developer at Allied Market Research. She is continuously involved in handling numerous projects for sectors including food and beverage, chemical, automotive and transportation, information technology and life sciences amongst others.

Shaikh is also a part of creating persuasive messages emphasizing customer needs, enhancing strategic messaging and competitive intelligence via storyboarding and editing sessions.

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