4 Benefits of Touchscreens in Digital Signage and Display Technology


New technologies are constantly being developed, and devices are always being optimized in order to make user experiences and personal experiences easier than ever, and touchscreen technology is a great example of this in practice.

Whilst most of us use touchscreen technology on a day-to-day basis, whether that is through our smart phone, an interactive information board, or a built-in navigation system, we rarely appreciate the power that we hold. By applying slight pressure to a screen, we can access endless amounts of data. We quite literally have a whole world of information at our fingertips.

Touchscreen technology is super speedy

As a media-saturated and technologically savvy postmodern world, we are constantly searching for state-of-the-art creations and inventions that will help us to access the Internet faster, process sales faster, communicate with customers faster and so on.

Touchscreen technology, which relies on the electrical charge passed through conductive properties to the device, speeds up processes so that you can optimize your time and business resources. By speeding up your sales process, your customers are going to be more satisfied with the service you deliver, and you will develop loyal and returning customers, which results in revenue and an increase in profit margins.

Using quicker technology isn’t just great for customer satisfaction. Devices that can save even a few seconds of time are crucial within certain sectors, with the medical sector and/or airports being great examples.

Touchscreen technology is easy to use

Gone are the days when you would have to navigate your way around a small and tricky keyboard or battle with a mouse that had a mind of its own. With touchscreen technology, you see what program you want to open or what tab you want to click on, and you do so with ease.

You also don’t have to spend time setting up or syncing and connecting supporting tools to your device like you traditionally would with computer monitors, as touchscreen devices are usually all-in-one solutions.

On-screen buttons, tabs, fonts and keyboards can be enlarged to increase usability and decrease any errors when it comes to processing important information. This is certainly true in retail environments, with touchscreen kiosks becoming commonplace in many different leisure outlets.

Touchscreen technology is suitable for all ages and all industries

Touchscreen devices lend themselves perfectly to a range of different industries. Those in the healthcare, retail and catering sector can expect to benefit from a high-performance touchscreen solution that responds in real time and can be used for long periods of time. PCAP industrial touchscreens are ideal for use in heavy-duty industries, as they have been specially manufactured and engineered in order to withstand all demanding environments and challenging conditions.

Touchscreen technology can be used by anyone. Whilst some people do their upmost to avoid interacting with traditional forms of technology such as computer monitors and tools, touchscreen technology is embraced by everyone as it relies on instinctive gesture as opposed to conscious learning efforts.

Touchscreen technology can help you save money

As previously mentioned, touchscreen devices are typically all-in-one solutions so you don’t have to waste your hard-earned money on tools to support your new device. Touchscreen solutions generally improve the overall efficiency of a business, and as a result, this is likely to keep costs down.

If you sell your product in-store, then optimizing the check-out process by introducing touchscreen technology will speed up the time it takes to process a sale, and as a result, you can serve more customers in less time and increase the revenue you take.

Touchscreen technology is a must-have if you want to keep up with the times and improve the overall experience of your customers. Whether you’re looking for a Projected Capacitive Touch Screen (PCAP) or resistive solution, there are a range of different options available on the market that will meet both your personal and business needs.

About Author

Richard Murton is the Managing Director at Display Technology. The company is part of the global FORTEC Data Display Group based in Germany and consists of specialists in TFT, LCD and touchscreen display solutions.

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