Digital signage is increasingly common in the transportation industry. Cutting-edge signage helps to improve the overall customer experience in multiple ways. Animated maps can aid with navigation, dynamic timetables allow for real-time updates on arrival and departure times, and advertising upcoming changes to service keeps people informed.
GPS tracking is another part of life we’re all familiar with. Google Maps, navigation apps and more everyday tools use GPS technology to record our location. This continues to play a prominent role in innovative digital signage, and can help the transportation industry deliver a stronger customer experience.
Targeted Advertising Based on Location
GPS tracking in digital signage is a simple way to maximize the relevance of advertising in transport hubs and aboard all vehicles. Companies paying to market their products or services in bus terminals, subway stations, etc. are appealing to a broad demographic. People from varied walks of life use public transportation, and not all ads will be relevant to all passengers.
However, it’s a slightly different story aboard vehicles. Digital signage with integrated GPS tracking can advertise local services based on location. For example, ads for a restaurant located close to an upcoming bus or train stop may be displayed multiple times from the start of the journey to the end, targeting passengers en route to a nearby location. An ad that performs well enough may even encourage people to get off earlier or later just to try the restaurant.
Share Local News and Community Insights
Digital signage and GPS can work hand-in-hand to reinforce passengers’ sense of place. As buses, trains, boats and planes progress on their journeys, the screens may display information about points of interest.
The history of a local landmark, for example, can be presented as the vehicle approaches, offering passengers a brief insight into its past. This is especially useful for tourists and those who are new to the area. It will encourage people to take more interest in their surroundings and feel a stronger connection to the local area.
News updates relevant to an upcoming location can be shared as well. This may provide passengers with details on road closures, construction work and other disruptions.
Deliver Service Updates in Real-time
Is the bus running a few minutes late? Does the train have to miss one of its usual stops due to a security concern?
Schedules change all the time (much to the chagrin of regular commuters), and GPS-enabled digital signage can minimize frustration significantly. Any adjustments to time tables or specific services will be displayed as soon as possible, enabling passengers to make necessary arrangements sooner rather than later.
This extra preparation time can make a massive difference to people’s travel experiences, and helps them feel valued by the company.
Help Passengers Complete the Rest of Their Journey
Journeys with multiple changes can be confusing and, in some cases, daunting. Anyone who doesn’t travel often or is visiting an unfamiliar area may feel worried about actually reaching their destination without missing a connection.
Digital signage with GPS tracking has the power to present passengers with up-to-the minute details on the rest of their journey. Information on which buses or trains the commuter should catch next will help them know exactly where to go when they arrive. They’ll avoid wasted time and reduce their risk of catching the wrong vehicle.
GPS ensures only the most relevant travel information is displayed, appealing to passengers at different stages of their journey.
Combining GPS tracking and digital signage is hugely beneficial for the transportion industry. Customers expect to be provided with the most relevant and helpful information when they travel, and these combined technologies maximize the quality of service they receive. Targeted advertising is beneficial for passengers and businesses alike, helping brands’ marketing efforts reach the relevant audience.
GPS-enabled digital signage will continue to become a major component of any successful transport service as more and more companies within the industry recognize its potential.