Partnership will allow sports to create unique visual environments to activate, innovate AND monetize fan-less games
Chicago (June 29, 2020) — 4FRONT, a global leader in analytics, innovation and technologies in the sports and entertainment marketing industry, today announced an exclusive partnership with Utah-based PRISMVIEW, a supplier of high-quality indoor and outdoor LED display solutions.
The two companies have collaborated on customized design-build display solutions that support the current market situation of live entertainment and sports games held without fans and spectators in the venue.
“4FRONT developed an innovative concept and solution for fan-less engagement. PRISMVIEW has the manufacturing expertise and capabilities, and strong interest in developing relationships with innovative companies providing unique solutions to creatively support the need for fan entertainment, and revenue-generating opportunities,” said Don Szczepaniak, President and CEO, PRISMVIEW, A Samsung Electronics Company. “This mutual collaboration and exclusive partnership brings together the strengths of both companies to help the sports and entertainment sector innovative during this time.”
The collaboration brings together PRISMVIEW LED display products with 4FRONT’s portfolio of analytics, digital and innovation services. The partnership will provide teams and leagues an interactive and first-of-its-kind video solution to improve the visual experience for athletes, broadcasters, fans and sponsors.
“4FRONT’s passion is to drive incremental revenue for teams and leagues through our data, digital and innovative platforms and strategies,” said Josh Kritzler, Co-Founder & Partner of 4FRONT. “We’re beyond thrilled to combine our capabilities with the manufacturing and expertise of PRISMVIEW, to offer unraveled industry solutions to the market using a new concept of “displays as a service” model.”
About 4FRONT: Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas, and Denver. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. 4FRONT was honored as a “Best Employers in Sports” in 2019 by Front Office Sports. Using its four core competencies of analytics, digital media, innovation, and partnership sales; 4FRONT partners with a global roster of clients including the Detroit Red Wings, Hendrick Motorsports, IMG College, NCAA, Oakland Raiders, Oklahoma City Thunder, PBR, Portland Trail Blazers, Richmond Raceway, Texas Rangers and the UFC. More information can be found at http://www.Team4FRONT.com or on Twitter @Team_4FRONT.
About PRISMVIEW, A Samsung Electronics Company: PRISMVIEW, a subsidiary of Samsung Electronics America, offers a diverse line of technology solutions, integration and operational services for sports, live events and entertainment venues, digital signage and billboards, spectaculars and gaming, and electronic message center displays. PRISMVIEW manages the design, supply, manufacturing and custom installation of each major project; and has deployed thousands of displays worldwide, including some of the largest, most complex and recognizable LED video displays installations in the world, including professional venues: M&T Bank Stadium, Chase Center, State Farm Arena, Rogers Place, Vivint Smart Home Arena and Spectrum Center, and collegiate sports at Utah State University, Indiana University, Michigan State University, and several others. Further Samsung has installed multiple high-profile displays, including those along the world-famous Las Vegas Strip and throughout Times Square in New York City, including the recent renovation of iconic One Times Square. To discover more about PRISMVIEW, please visit http://www.prismview.com, and follow us on Twitter at @PRISMVIEWLED.