What is projection mapping, and why is it so attractive?
Projection mapping allows for objects to be visualized and projected onto surfaces that can range from buildings to entire landscapes, so the choices are quite diverse.
The technique used involves proprietary software that allows for a 3D or 2D object to be mapped spatially onto a virtual program. It then emulates the bona fide environment in its vicinity.
Projection mapping has taken the marketing and PR world by storm. This is because it’s used by many marketers and artists to imbue life into static objects via optical illusions, or by adding supplementary dimensions. Video is often either activated by or amalgamated with audio elements in order to weave an audio-visual narrative. Here, we will discuss 5 things that you should consider when using projection mapping.
Projection Mapping on a Budget
If your main goal is to increase the engagement level of your audience, then you can use projection mapping techniques in your presentation to augment the intensity of your event.
While projection mapping can seem complex, it doesn’t have to be, nor does it have to be very expensive.
For example, you can cut costs by projecting onto a small sculpture or even a wedding cake. In fact, virtually any object or surface can be transformed into your very own canvas, so you can project what you want without having to spend a lot of money. This means you don’t have to “go big” in order to get your message across.
On that note, we would suggest using small, yet effective graphics if you want to get your message across without breaking the bank. For instance, instead of spending thousands on fancy and intricate visuals, you can use stock images of water, air, and fire, as well as a few modest textures, to help drive your point home.
Many experts agree that subtlety is underrated in the marketing field, so try and use the “less is more” marketing approach to your advantage. Take a modest yet effective approach, and you’ll save money in the process.
Choose the Surface Carefully
The surface that you use will have a significant impact on your overall costs. For instance, you can lower your costs by projecting the images on a flat surface. This is because projecting on multiple angles will cause your costs to spike exponentially. Thinking small and carefully choosing an inexpensive surface can help lower costs substantially.
Choose the Right Object
Some people assume that you need to pick a particular side of the venue or a certain spacious wall to use projection mapping, but that isn’t necessarily the case. Instead, opt for an object that you think will help capture the attention of your target audience.
For example, the object could be a decadent cake or even a food tray. It should also be mentioned that the projectors used for projection mapping are quite flexible, so you can get creative in order to maximize the space that you have to work with.
You can mount your projector from the truss or ceiling of your venue to create the optical illusion of a dazzling koi pond or a mesmerizing waterfall onto the floor of the conference, banquet, or art installation.
Be Creative with Your Graphic Design
While many corporations will try to showcase their wealth and status via larger-than-life imagery and illusions, you don’t need to spend thousands to get your message across.
Instead, you can use your creativity to appeal to your target demo by using smart, catchy, persuasive, and memorable words and images.
You can look into online stock libraries that have thousands of images, videos, and music tracks to create your presentation without having to spend an arm and a leg.
If your project is intended to be small and simple, and you have a staff that is quite tech-savvy, you can take the in-house route to create your project. We would suggest that you start working on your projection mapping project at least a month and a half before the actual event.
In terms of the software you can use, you can use Powerpoint to fabricate some rudimentary animations and motion. Or, if you want to create graphics that are full-motion in nature but don’t want to hire a professional AV company, then we would recommend Illustrator and Adobe After Effects.
You can either buy or rent a projector, but the projector should only be intended for use at your upcoming gala or event. We would also recommend that you buy an external hard drive and a brand new separate server to be on the safe side.
Small Scale Projection Mapping Techniques
Object video mapping is the most basic form of projection mapping. It allows people to turn basic everyday objects into mesmerizing and engaging displays. You can transform basic pillars into colorful and animated patterns that add a touch of elegance or detail to your canvas.
You can even take small basic spheres and turn them into life-like planets or create impressive visuals on parked cars. The only limit with projection mapping is your creativity, so taking the time to explore different options and experiment with different elements will pay great dividends in the long run.