8 Outdoor’s Darren McKay Becomes Director of Insight and Technology, Fiona Ravlic Promoted To National Sales Director


8 Outdoor, the UK’s fastest growing digital out-of-home media owner, today announces that Darren McKay becomes director of insight and technology while Fiona Ravlic has been promoted to national sales director. The announcement comes as three further promotions in the sales team are announced with Jon Kemp, Marian Okai-Charles and Lucy Holder becoming account directors.

As director of insight and technology, McKay will lead 8 Outdoor’s delivery of areas including automation and audience data. The new role reflects the importance of the investment 8 Outdoor has made in the diagnostics behind its LED screens UK-wide to ensure market leadership in accountability and colour perfection. McKay also takes on full responsibility for 8 Outdoor’s systems to meet the needs of customers in an increasingly automated world. He joined 8 Outdoor as a consultant and has more than 15 years’ experience in the out of home media sector.

Recently announced as a WACL Future Leader, Fiona Ravlic has been promoted from head of sales to national sales director, where she will lead a team of nine which operates across London, Manchester and Glasgow. Ravlic has over 10 years’ experience in the media industry, before joining 8 Outdoor in 2015 she was account director at Eye Airports.

As part of her new role, Ravlic has promoted Jon Kemp, Marian Okai-Charles and Lucy Holder to the positions of account directors where they will lead trading, direct sales and specialist & agency sales.

Cennydd Roberts, CEO, 8 Outdoor, said: “Our digital screen technology is now at the point where it needs the right person with the right drive to deliver on all its potential. Darren is the perfect member of our senior team to take us on the next step of our journey in areas such as end-to-end automation. At the same time, Fiona’s new role as national sales director and the promotions across the wider sales team mark the fantastic growth we have seen since we launched in 2015. The talent we have in place will continue to support our drive to put more screens in more cities to provide advertisers with more audience, choice and flexibility.”

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