ABOUT JOEL ALLARD

Joel Allard, Senior Creative Specialist, In-Store Digital, Target

DSE ADVISORY BOARD MEMBER
End User Council

JOEL ALLARD
Senior Business Partner, In-Store Digital
Target
A 15-year veteran at Target, Joel Allard has been deeply involved with in-store digital initiatives since 2003 and has held both technology and business roles. Having a background in media and marketing technology, Joelís expertise is collaborating to create business goals and requirements, and matching them with technology and solutions. He currently helps manage Targetís in-store digital network, which includes overseeing content delivery, encoding and playback scheduling. He also co-owns the technology platforms that drive the network has been deeply involved with in-store digital initiatives since 2003 and has held and partners closely with both IT and content strategy teams.

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