DSE ADVISORY BOARD MEMBER
Advertising and Brand Council
VP, Emerging Experiences
Steve Dawson collaborates with a cross-functional team of strategists, technologists and designers to bring innovative and engaging experiences to life using emerging technologies. As the technology director of the Emerging Experiences group at Razorfish, Steve led the technology effort for the Audi City digital dealership concept, with locations in London, Beijing, Berlin and Moscow. The Audi City dealerships fundamentally redefined the car buying experience across the automotive industry. Steve also led the technology effort for the T‑Mobile flagship store in Times Square and the AT&T store in Chicago, pushing the boundaries of digital experiences in physical environments. The flagship environments serve as the benchmark for retail in the telecommunications industry.
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