NEW YORK, March 29, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Adcorp Media Group, which offers brands targeted, in-store supermarket media as well as graphic, digital and web design, has joined the rapidly growing trade marketing association.
“Adcorp Media Group’s supermarket high-definition video screens with content and advertising, along with their other in-store marketing products, are a great point-of-purchase opportunity for brands since Adcorp reaches consumers at all stages of the in-store experience,” said Barry Frey, President & CEO of DPAA. “We welcome Adcorp to our membership ranks and look forward to providing them with insights, data and connections to help grow the screen segment of their business.”
Peter Broccole, President & CEO, Adcorp Media Group, said, “The DPAA has earned a reputation as being a business accelerator and provider of a significant list of benefits for its members. These will present many opportunities for us as we immerse ourselves in the organization.”
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Adcorp Media Group (www.AdcorpMG.com)
Based in Irvington, NY, Adcorp Media Group offers brands ad placement and integrated solutions utilizing video screens and strategically placed print displays throughout the supermarket. The agency also offers graphic, digital and web design services.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.