CINCINNATI and DALLAS, Oct. 30, 2017 /PRNewswire/ — Reflect’s latest innovation, AdLogic™ is disrupting the way that advertising operates on digital signage networks. AdLogic replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives.
Before Reflect AdLogic, digital signage network operators manually inserted ads into content playlists. Now, they can easily manage advertising campaigns by programming AdLogic to achieve objectives based on frequency of plays and audience impression targets. Ads will automatically play based on the campaign parameters programmed, and advertisers have assurance that they will get exactly what they have paid for with reporting that provides verified playback data.
PatientPoint®, the trusted leader in patient and physician engagement solutions, recently selected Reflect as the content management and delivery partner for its rapidly growing point-of-care digital network. PatientPoint chose Reflect in large part due to the innovation, reporting, and accuracy of AdLogic. Through this new partnership, PatientPoint, with programs impacting more than half a billion patients and caregivers each year, will deliver its award-winning digital content and sponsor advertising to healthcare providers using ReflectView and AdLogic technology.
“We are very pleased to be PatientPoint’s partner of choice for content management and ad delivery on their vast point-of-care digital network,” said Lee Summers, CEO at Reflect. “With ReflectView and AdLogic, PatientPoint will be able to deliver content and advertising with complete accuracy, and provide their advertisers with verified playback data and reports.”
“Our industry is all about trust—trust in our partnerships, relationships and most importantly, the services that we offer to our clients,” said PatientPoint founder and CEO Mike Collette. “Our partnership with Reflect—and having ReflectView and AdLogic powering our networks—strongly reinforces our commitment to our clients that we will always deliver value with full transparency.”
Get a Demo of AdLogic in NYC
Reflect is very pleased to be participating in several events during NY Digital Signage Week, October 30 – November 3, 2017. Here is where you can meet us:
- Daily DOOH Investor Conference – October 31: Mike Collette, CEO at PatientPoint, will discuss digital out-of-home networks.
- Coffee and Controversy – October 31: A Digital Signage Federation and Digital Signage Expo Breakfast Debate
- DPAA Video Everywhere Summit – November 1: The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Stop by our booth for a demo of AdLogic.
- NEC New York Partner Showcase – November 1-2: Reflect is a proud to be the retail CMS sponsor of NEC’s New York Partner Showcase.
- BrightSign Training and Happy Hour – November 2 – 3: Reflect is happy to be sponsoring the BrightSign/BrightAuthor training and happy hour.
Find the Reflect team at one of these places for more information—and to get a demo of AdLogic. We look forward to meeting you!
Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect was founded in 2001 in Dallas, and has since developed some of the largest place-based digital media networks in North America. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ software platform.
PatientPoint powers more effective patient-physician engagements across all points of care. With 30 years of unrivaled experience and continual, meaningful innovation, PatientPoint is a trusted consultants to healthcare providers and sponsoring brands. Using superior analytics and insights, PatientPoint crafts customized programs that drive better engagements. From primary care to complex specialties, PatientPoint provides a cohesive communication platform that enriches the entire care experience and delivers proven results. Learn more at www.patientpoint.com.