Adventures in Ooo


This week’s Installation of the Week is an Ooo Experience. What is Ooo, you may ask? Well, it has nothing to do with Out-of-Home (OOH) or Digital-Out-of-Home (DOOH) or anything like that. It’s not even an acronym. It actually refers to the fictional land and setting for Cartoon Network’s hit animated show entitled Adventure Time.

Not unlike Rocko’s Modern Life, SpongeBob SquarePants, Ren and Stimpy or even the The Simpsons before it, Adventure Time and its Cartoon Network counterparts straddle that line between juvenile and adult humor with just enough morality and heart to justify the bizarre tone and wacky visuals.

Using a large LED screen and a Microsoft Kinect sensor to track the movement of players, the Adventure Time Ooo Experience has the power to transform users into any of the show’s main  players including Jake, Finn, Marceline or Princess Bubblegum in the blink of an eye.

After selecting a character, the players stand in front of the screen and go on an adventures and into battles throughout The Candy Kingdom by playing a series of short games where they shoot magic from their fingers, move mountains, help grown trees made of candyfloss, bring rainbows to life and defeat the Nightosphere. The visceral experience ends with an inclusive dance party with all of your favorite Adventure Time characters. The installation went on a tour of shopping malls in the U.K. throughout the summer and delighted fans of all ages.

Hellicar&Lewis, the design duo behind this interactive digital experience, took a break from their busy schedule a few months back to discuss their creative process for the installation at their R&D workshop and revealed the motion- and skeleton tracking system that makes the interactive experience a reality.

To watch the backstage game development video or the installation functioning in real time at a shopping plaza in the West Midlands, click here.


About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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