Aequitas NEO Exchange Invests in Multi-Purpose Lobby Experience

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Aequitas NEO Exchange is a new, revolutionary stock market company that is looking to disrupt the traditional operators in this highly competitive field. As part of an integrated marketing strategy, they wanted to create a digital experience in their lobby/reception area that would both wow visitors and be able to transform easily into a digitally enhanced event space for their opening bell ceremonies and other key events.

Nominating Company: Envision, Toronto, Ontario, Canada
Venue: Aequitas NEO Digital Lobby, Toronto, Ontario, Canada
Project: Aequitas NEO Digital Lobby Experience
Category: Corporate Environments

BACKGROUND
Aequitas NEO tasked Envision with coming up with a design that transformed the existing space. The design required demolition of existing facilities, the creation of a main digital wall and the digital wall’s accompanying back lit graphics. Most importantly, the resulting design needed to be multifunctional, with a typical set up as a traditional reception area and the ability to easily transform into an event space.

CHALLENGES
With limited space and budget, Envision was required to build a digital experience that worked as an intimate lobby space for clients to wait as well as an event space that is typically filled to capacity to present information visible at the back of the room.

SOLUTIONS
The unique “T” screen configuration allows for the lower four center screens to be viewable to clients waiting for an appointment. And during events, when the space is full, the top row of screens is visible from anywhere in the room. This configuration provides maximum value from a capital cost standpoint by not blanketing walls with screens and placing screens in areas that are easily viewed in both room formats.

full Aequitas NEO lobby pic

RESULTS
Envision’s transformation of the space centered around a main 10-screen digital canvas featuring a live ticker feed plus customized NEO content. The digital screens are supported by high-resolution back-lit graphics to create an environment that is bright, energetic, and alive to the eye. Most importantly, it easily transforms into a live event space where we have curated a digitally enabled “countdown” experience to the live bell and stock market opening. The overall result creates the desired vibe of a modern, progressive company that is creating an outstanding experience for its guests and visitors.

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