Clear Channel International – the international business division of Clear Channel Outdoor Holdings Inc. (NYSE: COO) – today announces a new contract win in the Belgian capital city of Brussels, following the global outdoor advertising leader recently announcing a significant tender win in the City of Paris, France.
Four of the five lots of advertising tenders of the local public transport operator in the city of Brussels, STIB (the Société des Transports Intercommunaux de Bruxelles), have been awarded to Clear Channel Belgium, including the Brussels City Centre lot. The decision by STIB’s Board of Directors sees Clear Channel win about 90% of the advertising space that was up for tender under this contract, doubling the company’s presence in the region.
Jan De Moor, Managing Director, Clear Channel Belgium, said: “This win shows what the new Clear Channel looks like, as an independent Out-of-Home player. After Paris, a ‘game-changer’ won by our Clear Channel France colleagues, we can be proud that we were able to successfully defend and extend our position in our capital city – which is also the capital of Europe. With between 1,300 and 1,500 out of home structures under this contract, we can offer advertisers an even larger, flexible and creative canvas, across both paper and digital panels.”
Today’s news comes just weeks following the creation of a Europe region for the business, with Justin Cochrane appointed the new Europe CEO, as it looks to build on 2018’s growth by unlocking more opportunities across the continent. Commenting on the win, Justin explained: “This is great news for Clear Channel International as we continue to expand our portfolio of advertising solutions across major European cities. This, and our recent win in Paris, shows our commitment to investing in and transforming out of home in Europe. It is an exciting time for the industry and we look forward to continuing our success across the continent as a newly independent company.”
The boroughs that Clear Channel wins through this contract are Anderlecht, Brussels City Centre, Elsene, Evere, Ganshoren, Jette, Schaarbeek, Sint-Agatha-Berchem, Sint-Gillis, Sint-Joost-ten-Node, Sint-Lambrechts-Woluwe, Sint-Pieters-Woluwe, Vorst and Watermaal-Bosvoorde.
The contract starts early 2020, according to the STIB.
About Clear Channel Belgium :
Clear Channel est en Belgique un acteur déterminant dans la communication out-of-home avec 190 collaborateurs, un chiffre d’affaires de 60 millions d’euros, plus de 15.500 panneaux publicitaires et écrans digitaux. L’entreprise collabore avec les annonceurs pour réaliser des campagnes out-of-home impactantes et engageantes qui atteignent les gens lorsqu’ils sont en déplacement. Les solutions standards en réseau et le large éventail de possibilités créatives sur mesure incluent des solutions aussi bien traditionnelles, digitales qu’out-of-the-box, que ce soit dans la rue, aux points de vente, et sur et dans les bus. En outre, Clear Channel met à disposition de ses clients des services et des outils permettant d’optimiser le retour sur investissement des campagnes.
Clear Channel Belgium: www.clearchannel.be
Follow us on @clearchannelbel
About Clear Channel Outdoor Holdings:
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes over 13,500 digital displays in its international markets and more than 1,200 digital billboards across 28 markets in the U.S.
Comprised of two business divisions – Clear Channel International (CCI), covering markets in Asia, Europe and Latin America, and Clear Channel Outdoor Americas (CCOA), the U.S and Caribbean business division – CCO employs 5,600 people globally.