ALMO WEBINAR: Understanding Digital Signage Content Strategy


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Date & Time: Thursday, April 23, 2020, 2 p.m. ET


Summary: Digital Signage is one of the few areas of AV where there’s more to the project than just hardware, software and install. Content creation, custom programming, training, and player setup are all part of the project. It’s important for integrators to offer a total solution for Digital Signage, including content. Selling content requires looking at Content Strategy first to ensure overall project success and client satisfaction. This webinar covers how Content Strategy drives your entire digital signage project, including hardware, software and other technology choices.

Jim Nista - CEO - Insteo

Speaker Bio: Jim Nista, DSCE, Senior Director of Content Creation Services for Almo Professional A/V, is a digital graphics and design pioneer and has a long history working as a Creative Director for a large range of clients. In 2002, Mr. Nista set up Insteo, a Digital Marketing agency with a focus on Digital Signage creative services. In 2018, Almo Pro AV acquired Insteo with Jim coming on board as their Senior Director for Content Services. Nista serves on the Digital Signage Expo Content Advisory Board and has helped create the Digital Content and Media Expert (DCME) certification program and DSF Certification programs in addition to regularly speaking at shows like Digital Signage Expo and InfoComm. Nista holds two software patents and has received 11 DSE APEX Awards.


NOTICE: By registering for our webinar, you become eligible to receive email updates, newsletters and other important industry information from Digital Signage Connection and Digital Signage Expo. If you wish to opt out of receiving this information at any time, please email Blake Swartz at

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