AmericanAirlines Arena’s Visual Communications Put Fans First


AmericanAirlines Arena, home of the three-time NBA Champion Miami HEAT, is recognized as one of the top arenas in the world. The 19,600-seat arena features multiple amenities designed to maximize the fan and event attendee experience alike, and their use of visual communications pushes the boundaries of entertainment excellence.

Nominating Company: Four Winds Interactive, Denver, Colorado
Venue: Miami HEAT, Miami, Florida
Project: AmercianAirlines Arena Visual Communications
Category: Event Venues & Hospitality


Since AmericanAirlines Arena opened in 1999, the HEAT team has used its extensive visual communications network to create an immersive guest experience and provide value for advertising partners. However, The HEAT Group was using multiple digital signage software providers to power their screens. As the team explored new ways to leverage visual communications, they were met with constant obstacles caused by the lack of functionality across platforms. Seeking a single solution that could replace the various legacy systems powering their menu boards, directional signs, video walls and more, The HEAT Group approached Four Winds Interactive (FWI). In addition to consolidating content management platforms, The HEAT Group also wanted to use their visual communications network to enhance the fan and visitor experience even more.

The HEAT Group sought a visual communications platform that could be trusted to deliver content to all of their endpoints, facilitate their advertising goals and keep up with their leading fan experience.

The HEAT Group required a flexible solution that could be easily managed, possessed screen syncing capabilities, provided dynamic scheduling functionality, had the ability to automatically trigger content and was powerful enough to deploy unique content to screens at multiple locations. In addition to those requirements, the HEAT wanted to improve the productivity of their content management team and reduce the time it took to update, schedule and deploy content. They also needed a solution with robust reporting tools that could provide their advertising partners with concrete metrics on campaign efficacy.

After researching multiple digital signage providers, The HEAT group selected the FWI platform and began a rapid transition to the new platform.

Today, the arena’s menu boards, directional wayfinding, large-scale video walls and more are all powered by the FWI platform. Additionally, each American Airlines Lounge featuring Grey Goose has 60 screens, all frame-by-frame synced in order to maximize impact and create an immersive experience. One of the most unique aspects of AmericanAirlines Arena, the 34,000-square-foot outdoor XFINITY East Plaza boasts a 16-foot by 9-foot LED video wall and five 360-degree NanoLumens cylindrical screens that help bring the famous Miami nightlife to HEAT fans and event attendees.

The HEAT Group also uses the FWI platform to showcase a mix of event promotions and game highlights across three portrait screens and one video wall at The Miami HEAT Store inside the Miami International Airport.


FWI’s enterprise visual communications solution is exceeding The HEAT Group’s expectations. The intuitive interface and robust customization features make it easy to manage hundreds of endpoints and deliver a variety of information to HEAT fans and event attendees. The same software that powers the AmericanAirlines Arena’s directional wayfinding, menu boards, entertainment and promotional content is also proving effective at multiple Miami HEAT Store retail locations. Due to the success of their visual communications network at the arena and at their location in the Miami International Airport, The HEAT Group plans to add more endpoints and continue to explore new integrations and functions within FWI’s software.

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