Amscreen Rolls Out the 250th Next-Generation Phone Box From Their UK Base

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Amscreen, Europe’s leading digital screen solutions provider, has delivered hundreds of cutting-edge new phone box units for deployment across high-streets nationwide for Clear Channel UK’s New World Payphones business. 

The transformation of these classic displays, announced late last year, is now breathing new life into the original phone box designs with a refreshed appearance and a full range of customer-centric services. Clear Channel has also partnered with international environmental charity, Trees for Cities, and is planting a tree in an urban area for every upgraded phone box.

The New World Payphones kiosks have been developed and engineered at a custom-built 20,000-sq.ft factory in Bolton, which was built solely for the production of digital signage equipment for the Out of Home and smart city displays sector.

The kiosks incorporate a standard telephone as well as high speed public Wi-Fi and interactive maps for local shoppers and tourists. Alongside this, Amscreen’s Remote Device Monitoring platform (RDM®) provides the foundation for all current and future connected services to be activated on every site.

Simon Sugar, Amscreen CEO: “These 250 completed units represent a fantastic milestone for the business. In the development and delivery of these products, we were conscious of staying true to the classic phone box both in terms of his physicality but we also wanted to keep it home grown by working with British engineering talent. Because we are European based, it also speeds up production and delivery and ultimately installation. Our customers can be more involved and have complete visibility at every stage of the process”  

Sugar continued: “Our service doesn’t stop when the screen rolls out of the factory – our after sales support and Remote Device Monitoring platform (RDM®) also means that that unlike the original phone boxes – every single element of these units are being monitored and measured 24/7. RDM® is also the bedrock that is allowing our partners to activate and measure real time services for all customers in the chain”

Martin Corke, Marketing Director at Clear Channel UK, commented: “We’re proud to be de-cluttering UK high streets by removing ageing phone boxes, and replacing them with fewer, smarter units created by Amscreen right here in the UK. The New World Payphone kiosks offer valuable free public services, and will create a lasting legacy for the local communities through our partnership with Trees for Cities.”

For more information on Amscreen’s products and partnerships, get in touch with Laura Ball on +44(0) 20 3225 5772 or laura.ball@amshold.com

EDITORS NOTES

Amscreen are specialists in delivering connected advertising displays across Europe. With a network of 15,000 screens and more than 20 years’ experience in providing screen solutions, Amscreen are Europe’s No.1 digital solutions provider and innovator.

The current partner portfolio includes blue chip retail businesses such as BP, Shell, Tesco and Costa Coffee as well as Clear Channel. A deal in 2016 saw Amscreen provide Clear Channel UK with their award-winning phone kiosks – a reimagination of the iconic British red phone box. Amscreen has also shipped more than 1600 freestanding and bus shelter units to further bolster Clear Channel’s national digital Adshel estate.

Amscreen’s current portfolio of products include plug and play 24-inch menu boards to 75-inch free standing retail units. All products are sunlight visible and fit for purpose for a range of environments, including in-window displays as well as exterior deployment. This range of real-time, wireless plug and play units are helping retailers, local authorities and network owners leverage the huge volumes of IoT and smart city based data that is now being generated. 

Amscreen’s overriding vision is to provide network owners an exceptional service, simplicity of install, maintenance, monitoring and ease of content delivery and analytics. Recent investment includes a 20,000 sq. ft. European based manufacturing facility (see video) as well as a real-time remote device monitoring platform for remote management and maintenance of a screen network (see video).

 

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