Digital Signage Connection accepts limited outside contributions from industry professionals. The process is selective, however, and all articles are subject to editing.
Headlines are subject to change, and content may be edited for style or substance. In addition, links may be added for context, and art will be added at the discretion of the Digital Signage Connection staff.
Articles may or may not be promoted across Digital Signage Connection and Exponation's family of sites (including Digital Signage Expo), on our homepage, in our newsletters and via our social media feeds.
Typically, contributed articles are 700 words or less.
Articles submitted for consideration should be of interest to Digital Signage Connection's readership, have a tone that is appropriate for Digital Signage Connection, be written by a person — not a PR department — and not previously published online or in print.
We encourage articles that introduce new ideas and advance conversation around topics and trends that engage our readers. Think op-ed rather than marketing.
We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view.
While we encourage drawing from your own experiences in business to support your ideas, over-the-top self-promotion of yourself or your company lessens the chance we will publish your article and could lead to a ban for submitting future articles.
Submitting photos, infographics and other graphic images with your article is encouraged. The Submitter represents and warrants to Digital Signage Connection that Submitter is the lawful owner or licensee of all materials and images submitted to Digital Signage Connection in connection with the referenced editorial submission. Submitter agrees to hold Digital Signage Connection harmless from all costs, fees, damages and the like resulting from a breach of this representation and warranty.
Photos should be high quality and a minimum of 750 pixels wide.
The placement of photos and graphics should be clearly indicated in the article.
We do not pay for contributed articles, and a submission is not a guarantee to be published.
Digital Signage Connection requests that contributed articles remain exclusively published on our site for at least 24 hours. After that period of time, they may be reprinted in part or full on other sites with a link back to the original article on Digital Signage Connection.
To repurpose or use Digital Signage Connection articles for business purposes, please contact Jason Kushner at email@example.com
Occasionally, we will syndicate an article that has already run on another website, but typically, we would rather print original and exclusive content.
- What works well are how-to articles or any attention-grabbing topic in which the points can be listed or bulleted,
- If writing to promote a DSE education session, think in terms of a main point followed by at least three to four supporting points. Even better, think how you might tweet your role in the show and those points using the #DSE (year of show - example #DSE2018) hashtag. The article plus a planned series of tweets can keep your participation as an educator or exhibitor or both top of mind.
- We typically recommend a brief article of about 700 words as opposed to long-form articles that we might have to serialize.
- The article should come with relevant photos or art, including a photo of the contributor, unless we already have it. Images should be 72 dpi or larger.
- Contributed articles will have bylines and should come with the contributor’s short biography along with the company web address. The contributor’s email contact is desirable but not required.
- This goes without saying, but we'll say it anyway. The article should be educational and not commercial. As Ann Handley and C.C. Chapman say in their book "Content Rules" (Hoboken, N.J.: John Wiley & Sons Inc., 2011): “Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information. Your content shares a resource, solves a problem, helps your customers do their jobs better... .”