ASK THE BOARD: Do 3D, VR and AR Offer More or Less Flexibility?

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Do trends like 3D, VR and AR offer content producers more or less flexibility for expressing their message? Why or why not?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“While the ceiling is high for virtual reality and augmented reality, trends such as those and 3D reduce the flexibility of content producers when expressing their message.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Steve Glancey

“In general, I think 3D, VR and AR trends offer producers more flexibility since it usually amounts to new tools, new canvases, new distribution opportunities and I’d argue, new audiences.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Marcos Terenzio

“Leading brands today are strategizing for the future and are looking at what disruptive technological business tools can expand their content reach.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

Read the Answer by Mark Zwicker

“3D, AR and VR are more than just trends depending on their application. As with any technology and content, context is everything. What channel will it be used in? Who is the primary audience?”
MARK ZWICKER
Senior Vice President, Enterprise Business Development – St. Joseph Communications
 

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