ASK THE BOARD: 4K on Single Screens

How are you approaching 4K content on single screens?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Jonathan Dodge

“Freshwater Digital spends a great deal of time on single screen 4K technology and content for our customers. Most of our customers are still in an evaluation period as upgrading from HD to 4K…”
EVP, Business Development – Freshwater Digital Media Partners

Read the Answer by Steve Glancey

“As content creators/designers for all kinds of networks around the world, we have to be ready for any needs our customers throw our way. We also pride ourselves on being innovators in the space so the last thing we want…”
Vice President Business Development – ScreenFeed

Read the Answer by Bryan Meszaros

“We are now just starting to see budgets get into the range where we can consider producing 4K content, and our clients are investing in displays that support the higher resolution. Our approach has not changed too much in terms…”
CEO & Founder – OpenEye

Read the Answer by Jim Nista

“We do a lot of HTML5 and interactive, and 4K isn’t that common there yet, but we have completed a few projects. There’s more coming through the pipeline! HTML5 on 4K requires a pretty beefy media player.”
CEO – Insteo

Read the Answer by Marcos Terenzio

“4K or Ultra-HD (UHD) with a screen resolution of 3840 x 2160 is four times the number of pixels as the more widely adopted 1080p standard. While the visual quality is clearly superior and beautiful…”
Digital Creative Experience – Shikatani Lacroix Design

Read the Answer by Mark Zwicker

“We are approaching 4K content requirements by creating original videos. We are constantly advocating that, prior to creating motion graphics or video-based projects, a content audit should be conducted to see what there is to work with…”
Senior Vice President, Enterprise Business Development – St. Joseph Communications

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