Ask the Board – April 10, 2017 | AMY SHAW

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What is the most representative way to measure the impact of a digital signage deployment?”


Measurement of digital signage deployment varies depending on the usage. If the messaging carries paid advertising, then we would measure the success based on increases in advertising sales and revenue.  If the sign is used for way-finding, then the benefit would be the ability to make timely changes, but I am not sure beyond that how the “success” would be measured.

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Airport Concession Manager
McCarran International Airport

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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