What is the most representative way to measure the impact of a digital signage deployment?”
SALES! When you grab a customer’s attention, and they take that attention and buy your product, that is a slam-dunk that your digital marketing message is working. Comparing a static restaurant sales sign of an LTO versus digital menu board sales of an LTO is a great way to show ROI on the investment in digital signage or menu boards. It is much more difficult to show ambiance or consumer engagement returns on digital menu boards and signage. However, after a month of running, digital content sales don’t lie, and that is the most representative way to measure impact of a digital signage deployment.