Ask the Board – April 10, 2017 | JOSHUA JOHNSON


What is the most representative way to measure the impact of a digital signage deployment?”

In my experience, the three primary ways to measure the impact of a digital signage deployment are through analyzing emotional response, behavioral change and return on investment. I feel strongly that, prior to any deployment, baseline research should be performed to more accurately gauge before and after performance.

  1. Emotional Response: Does your target audience emotionally like, love or have issues with your new deployment?
  1. Behavioral Change:  Can you identify any measureable changes in behavior as a result of the execution (i.e. more sales, less confusion, higher response rate, etc.)?
  1. Return on Investment: How is the deployment impacting your bottom line either positively or negatively?

About Author

Senior Marketing Manager
Digital Innovation & Strategy

End User Council

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