What is the most representative way to measure the impact of a digital signage deployment?”
When we first deployed digital signage in our hospital, we were desperate for feedback and impact results. The best way for us to get that information was to do in-person follow-up surveys with families and staff. We stood in the general areas where digital signage was visible and asked them about information that they might have been exposed to through the digital signage. Along with some basic demographics, here are the questions we used:
- Do you like the way the graphics look on the digital signage?
- Were the digital signs easy to understand?
- What did you use the digital signage to do?
- Was the digital signage easy to use?
- What other information would be helpful to have on the digital signage?
- Would you use the digital signage again?
- Do you have any thoughts or comments regarding how the digital signage can be improved?
Other questions to consider could be:
- Are you aware of the digital signage program?
- Have you seen the digital signs? If so, where?
- How long did it hold your attention?
- Did you use it for way-finding? Was the information accurate? Did it help?
- Did you learn something new?
- Do you regularly check the digital signs for updates?
- Can you name one thing that was memorable?
Another way to measure could be to promote a reward for a completed survey or as a measurable action taken. Now that our digital signage system has been a regular fixture in our buildings for close to five years, I’m beginning to measure the impact differently. Our tracking shows a very strong and steady increase in the number of content requests for our digital signage channels. The increase in message requests tells me digital signage is becoming a predictable and trusted communication channel. Beyond requests from staff to share their information, I also frequently hear from our Family Advisory Council members who recommend content to be added. Both are notable signs of adoption and success in my book!