Ask the Board – April 10, 2017 | LEN DUDIS


What is the most representative way to measure the impact of a digital signage deployment?”

The only way to truly measure the impact is to have set very clear objectives and success criteria before ever deploying in the first place. Measuring the impact of a digital signage deployment may seem like a complex question, but it’s actually a quite straightforward one where the answer completely depends on which business goal(s) are to be achieved. Impact can be measured against everything from the amount and quality of information conveyed in an educational or informative deployment to a simple memorable impact in a large-scale format. It can be measured in financial impact in an advertisement, offer or digital menu board or it can be measured in recollection for a brand awareness deployment. In an interactive wayfinding display, the impact could simply be measured by how easily the display assisted the user in finding what they were looking for.

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Grupo Vidante

End User Council

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