What is the most representative way to measure the impact of a digital signage deployment?”
Understanding how to measure the impact of a digital signage deployment is an important part of knowing if your existing installation and content is successful. In my world, digital signage is used for corporate communications so success means employee engagement. Are the employees watching the content? Is the message getting across to them? These things need to happen in order to have an effective impact on your digital signage deployment.
Measuring the effectiveness of digital signage in a corporate setting is not as easy as it is in a retail environment. My company has been able to measure ROI through employee surveys and monitoring of company events. Advertising special events that are taking place and seeing the number of employees attending helps to determine how many are actually watching the content shown.