What is the most representative way to measure the impact of a digital signage deployment?”
For our city, the digital signage is used mainly for informational purposes. While we do not have any specific analytics the result of good signage deployment can be measured by the reduction of questions being asked of our information assistance personnel. If the signage is doing its job, the person reading the signage will have a clear understanding of the information they require. On the other hand, the message might increase the interest in a program or event that is being displayed, like a farmer’s market or a fair. Without a survey, the effectiveness of the signage would only be an estimate.