Ask the Board – August 21, 2017 | ALGERNON CALLIER

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What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?”


My biggest takeaway was how much the conference has grown over the years in the number and quality of exhibitors and attendees. Next would be the insight that to continue growth and drive innovation, we’re going to have to increasingly shift the mindset toward digital signage from being about digital communications to being about digital experiences. Advances in technology are enabling more experiential forms of engagement, through the medium of digital signage, which has an important role to play in the digital transformation of how brands engage consumers.

 

About Author

Vice President
Strategic Innovation & Emerging Technology
Universal Parks & Resorts

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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