What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?”
One of the biggest takeaways for our team was that technology and screen sexiness should not be your driving consideration as you move forward. It is difficult not to be seduced by all of the shiny new digital toys available, but what is clear is that you need to know what technology and content partners bring to the table to provide insight and metrics to inform your future business planning. The screen alone will not solve your business needs. Keeping up with the technology, understanding consumer insights and reactions to your messaging and future proofing large capital expenditures are key to delivering a business tool that delivers on objectives.