Ask the Board – August 21, 2017 | ANGIE NALEPKA

0

What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?”


My biggest takeaway was learning that the strategy behind your digital signage content plan drives everything. As an owned network operator, it is extremely important to plan the creative with the end in mind and maintain the belief that digital signage is a message delivery system, not an IT product. 

About Author

Senior Manager, Digital Experience & Creative
Rogers Communications

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.