Ask the Board – August 21, 2017 | JIM RILEY

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What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?”


One of my biggest takeaways from Digital Signage Expo 2017 was just how many formats are available to use in order to get your message across. For instance, as you walked through the trade show floor, it was helpful to see and discuss the capabilities of different signage formats and sizes with leading companies such as LG and Four Winds Interactive. 

Riley Blue Jackets Thnx CampaignA recent example of this occurred for me after our NHL Stanley Cup Playoff run came to an end. We wanted to put together a timely campaign to thank our fan base for a good season. Digital signage certainly was the way to go due to the turnaround time, variety of options and the number of people we could reach in a short time frame. Digital Signage Expo was fresh in my mind, and in addition to traditional outdoor billboards (second image below), I also put into motion the ability to target other primary locations with different sizes to help spread our message to the fan base. The first image is an example of how we used seven different screen sizes to relay our campaign in a high traffic area through downtown Columbus.  Our “Thank You” campaign is a real life example that happened recently, and with the help of Digital Signage Expo, it assisted our marketing team with the ability to pursue more creative digital signage formats.

Riley Blue Jackets Tnx Campaign

 

About Author

Director of Marketing
Columbus Blue Jackets

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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