Ask the Board – August 21, 2017 | JOSHUA JOHNSON

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What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?”


After attending DSE this past month, I honestly believe that digital signage technology has reached a new pinnacle in performance, capabilities and variety. For years, I have felt that digital signage technology vendors have been frantically playing catch up to meet the ever evolving demands of the end user. From walking the showroom at DSE, it is clear that the technology now exists to implement to scale data-driven messaging, interactivity, social media plugins, high-resolution content and to capture powerful analytics more seamlessly than ever before. I cannot wait to see how digital signage progresses even further at next year’s DSE!

 

About Author

Senior Marketing Manager
Digital Innovation & Strategy
AT&T

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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