Ask the Board – August 21, 2017 | TERRY McFARLAND


What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?”

While we’re not to implementation yet, we are getting ready to use the next generation of outdoor screens like the ones presented at DSE. For those of us who have been on this journey for the last many years of trying to put displays outdoors only to be disappointed in brightness and environmental issues, it is exciting to see what technical marvels are now becoming available! The first thing I was drawn to on the DSE show floor was an impressive display of bright lights and rain beating down on a “thin” screen without the need for any additional air conditioning or protection. It wasn’t bulky and it looked great. It basically looked like you set your beautiful 55-inch HD screen out in your front yard during a heavy sun shower! Gone are the days of having to buy or develop expensive enclosures, placing your screen below a shaded area and positioning the face either north or south because you were afraid of “sunburn.”  It’s amazing how far this tech has come in just a matter of months!  It just goes to show how you can’t skip a year at DSE!

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Manager | Disney Information Design & Experience
Walt Disney Parks & Resorts

End User Council

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