Ask the Board – August 22, 2016 | CHERYL FLOHR

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What are the criteria for picking a CMS amongst the myriad of options out there?


We have used the same CMS system for the past three years. We have seen it evolve and develop, becoming more robust and feature rich as the software developer has rolled out enhancements. Learning to use a content management system takes time, and for it to be truly effective, it needs to be implemented by multiple users. It helps if a CMS is simple to learn and easy to use. The user interface needs to be clear and well thought out, and training support should be robust and understandable. Technical help should be easily and broadly accessible.

The system itself should have the capabilities that your organization needs.  If you need heavy content, then you need a robust editing tool. If you want your content to be largely graphics, then you need a strong library of image and format options. Memory and storage should have large capacities.

Deployment on multiple sites can be time-consuming and complex.  Be sure that your team walks through the process before purchasing a CMS system, actually experiencing the process of creation and deployment.

Digital content management systems have revolutionized the way we communicate with virtually every audience.  There is no turning back, and we will use them in countless arenas from now on. Selecting the right – or wrong one – can mean success or failure.

About Author

Director of Communications
Parker Aerospace

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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